Transforming Downtown Together
Community | Partnership | Placemaking
About Gaylord Main Street
The Gaylord Main Street Program is a community initiative of the Gaylord Downtown Development Authority (DDA) focused on revitalizing and strengthening downtown Gaylord through business support, placemaking, events, and long-term planning.
The program uses the nationally recognized Main Street Approach to strengthen downtown as the heart of the community.
Why Downtown Investment Matters
Downtowns are economic and clutural anchors for their communities. Investment in Main Street helps strengthen small businesses, enhance placemaking and public spaces, support year-round activity, and build community pride.
Invest in the Heart of Downtown Gaylord
Businesses, organizations, and individuals can support Downtown Gaylord through sponsorship and partnership opportunities that offer recognition, leadership, and long-term community impact.
Cornerstone Partner
$5,000+
Partner Impact: Provides leadership investment toward transformative downtown improvements & future Main Street goals.
Your Benefits
Include all benefits of Impact Partner, Plus:
- Prominent logo recognition across Main Street Marketing channels
- Prominent recognition (Logo + link) on Main Street homepage
- One “Tell Your Story” video (max 30 seconds) crafted by DDA and posted to DDA social media channels
Impact
Partner
$2,500
Partner Impact: Invests in long-term planning, placemaking infrastructure, and organizational capacity
Your Benefits
Include all benefits of Community Partner, Plus:
- Logo recognition on Main Street Materials
- Dedicated sponsor acknowledgement on social media & e-news
- Recognition on all event banners & promotional materials
Community
Partner
$1,000
Partner Impact: Provides essential support for downtown events, volunteer coordination, and placemaking.
Your Benefits
Includes the following benefits:
- Recognition (logo + Link) on website event page.
- Logo recognition on one event banner of your choosing.
- Logo recognition on Main Street Partner page.
Flower Pot
Sponsor
$300
Sponsorship Impact: Supports large planters & seasonal streetscape greenery.
Your Benefits
- Name recognition in the Main Street listing on website & Annual report for one year.
- Recognition tag on sponsored planter signage for one year.
Hanging Basket
Sponsor
$100
Sponsorship Impact: Supports hanging flower baskets that bring color & vibrancy to downtown.
Your Benefits
- Name recognition in Main Street listing on website & Annual Report for one year.
- Recognition tag on sponsored basket.
Friend of Mainstreet
Sponsor
$99 or less
Sponsorship Impact: Supports general programming, events, and placemaking efforts.
Your Benefits
- Name recognition in the Main Street listing on website & Annual report.
Five-Year Legacy Pledge
Community, Impact, and Cornerstone Partners may choose to make a Five-Year Legacy Pledge to support long-term planning, porgram stability, and strategic downtown transformation. Legacy Partners receive additional recognition in select materials.